Senior Digital Analytics Consultant/Engineer

Munich Contract

If you're a Senior Digital Analytics professional who loves to transmit their passion for web technologies and big data projects to clients to shape and drive their digital solutions and experiences, we'd love to have a chat with you about this role.

You're an especially good fit if you've got a sharp mind that gathers and analyses marketing and business needs and translates into efficient marketing platform solutions.

The role:

You will:

  • Plan and master country rollouts/implementations based on Google Analytics 360, Tag Manager 360 and Campaign Manager 360

  • Consult on projects with respect to tracking and measuring all desired on- and off-line touchpoints

  • Advocate customers through the creation of Analytics, Data Management and Customer Data Platform solutions

  • Define Data Layers, master Online & Offline Data Conjunction, Channel and Touchpoint Integrations

  • Establish standard data privacy compliant processes for clients' digital properties, to set up, maintain and track data for reach, performance, engagement and other behaviour metrics

  • Implement reporting solutions together with A/B Testings and high end personalisation solutions

  • Project manage account analytics efforts, setting company-wide best practices and processes

  • Manage Digital Analytics projects end to end from client handling, implementation, QA and support including trainings and ongoing customer support

About you:

  • You'll have a proven record in managing analytics and data management projects

  • You'll be able to develop strategies for data management solutions in digital marketing with a solid understanding of tracking omni-channel touchpoints

  • You'll have hands-on experience with Analytics / Digital Marketing tools and services with e.g. Google Tag Manager, Google Analytics 360, Google Campaign Manager 360, Google Optimize 360, Google Cloud Products incl. BigQuery, Adobe Analytics, Adobe Target, Adobe Launch, Salesforce, Data Studio, Looker.

  • You'll be able to demonstrate a sound knowledge of CDP, DMP, DSP, Ad Serving landscape

  • You can read/write basic HTML/HTML5 /CSS/JavaScript, other front-end languages (Python, NodeJS, PHP, etc.), and have the ability to query large databases (SQL)

  • You can multi-task and perform effectively under pressure

  • You have excellent written and verbal communication skills in English and German

You'll stand out from the crowd if you have:

  • Detailed experience in online marketing campaigns and performance management

  • Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow

  • Ability to explain architecture proposals to non-technical audiences and communicate business value of suggested ideas and plans

  • Great understanding of data privacy and data governance regulations such as GDPR

If you think the role could be right for you, speak to Shaun or hit the apply button below.

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