Marketing Audience Specialist

Are you a data storyteller who knows exactly how to turn complex schemas into high-performing audience segments?

At Hirobe, we’re partnering with a leading organization to find a Marketing Audience Specialist who lives and breathes data-driven orchestration. This is a chance to get deep into the weeds of Adobe Experience Platform (AEP) and Real-Time CDP (RTCDP), helping a major brand refine how they connect with their customers at scale.

Since 2018, Hirobe has been the go-to for Adobe Experience Cloud talent. As an Adobe Bronze Partner, we understand that "audience segmentation" isn't just about clicking buttons—it's about understanding the underlying data architecture that makes personalization possible.

What You’ll Be Doing

You’ll be the resident expert on all things audience-related, ensuring that data flows correctly and that marketers know how to use it effectively.

• Own the RTCDP Ecosystem: You’ll become the "go-to" for data schemas, source integrations, and activation workflows. You aren't just using the platform; you're mastering how it works.

• Bridge the Gap: You’ll work cross-functionally to implement new product features and datasets, making sure technical builds actually solve real-world marketing problems.

• Ensure Quality: From conducting UAT on new segmentation capabilities to measuring the business impact of your work, you’ll be the gatekeeper of data quality.

• Enable the Team: You’ll create user-friendly playbooks, FAQs, and training sessions to help marketing teams adopt AEP best practices with confidence.

• Deliver Insights: You won't just build segments; you'll report on them. You’ll highlight audience sizing, quality, and engagement trends to help shape future GTM strategies.

Who You Are

• An Ops Veteran: You have 7–10 years of experience in marketing or platform operations.

• A CDP Expert: You have hands-on experience with Customer Data Platforms and a solid grasp of marketing and sales automation tools.

• Analytical & Strategic: You know how to apply analytical methods to business problems to drive actual outcomes.

• A Great Communicator: You can explain a complex data join to a non-technical stakeholder without making their eyes glaze over.

• Education: You hold a degree in Marketing, Business, Data Analytics, or a related field.

Why Hirobe?

We don’t just look at keywords on a CV; we understand the Adobe ecosystem inside and out. We’re here to make sure this role is the right fit for your career trajectory and your technical skills.

Ready to dive into AEP? Let’s have a conversation.